Hatsune Miku has traveled an interesting path from vocal synthesizer product to beloved collaboratively constructed cyber celebrity with a growing user community across the world. She is also often called a global icon or ‘hub’, because the culture around her encourages a worldwide creative community to produce and share Miku-related content. With the increase of remix works and the steadily growing global demands, Crypton Future Media, INC. engages consciously in the promotion, support and cultivation of the Hatsune Miku community. PIAPRO.jp, a consumer-focused media platform where users can collaborate and share their ideas, and the user-focused digital label KARENT were opened as web services. In 2012, Crypton decided to adapt "Creative Commons License CC BY-NC" to the original illustrations of Hatsune Miku to support open creative activities all over the world.